If you have ever been part of launching a business you too will have jumped through some of the many hoops we are currently performing all manner of acrobatic manoeuvres through. Starting and launching a business can be a haphazard, urgency fuelled unplanned race to launch, a carefully considered, strictly timetabled academic like process or something in-between. Add foreign languages, lands and bureaucracy into the mix and you have a journey which will not be a short trip no matter how well it is scientifically planned or artistically applied and interpreted. It will without doubt be somewhat scenic and bumpy.
Scientifically we have the qualification to know the process. We have studied the theory. We know the planning required. The analysis typically applied, the critiques that should be considered (SWOT & PESTLE et al) and the advisable qualitative and quantitative research that should be undertaken. Artistically we are comfortably placed well outside of the box. Things are rarely if ever finished. They can always be improved. No matter how many times a paragraph is proofread, a logo is redesigned, a work process is completed, there are always improvements to be made. This constant drive to improve can be problematic at times of course…
Previous experience dictates that we are fortunate in that frukit.com is not in a rush to be launched. We already manage a successful online business exporting antiques and collectables from the U.K. and France globally (see it here: EVE). frukit has started taking shape after ongoing and increasing requests for help from local english speakers. A local need for one on one computer and business services was clearly apparent and with previous teaching and business experience in the sector. Well add a little Brexit into the mix. Sprinkle on a little uncertainty. The human need for security. The wish to spend more and more time in France and contribute to our local community. Well. You get the picture. So we announce the fruition of frukit. The conception if you will. The fruk of fruckit.
“Why launch the website and start a blog now if the business is not even operational?”. Well, we think it may be useful to document the process, for us and for some of our readers. At time of writing we are just a few days in from basic website creation and a week or two away from realising that we cannot keep doing this for free! It will help advertise and promote the business. It will add a human front to our website. You will be able to get an insight of how we tick and hopefully we can also have a bit of a giggle along the way. Nothing makes the work day better than a little banter. Although I would suggest that a good lunch is pretty much equally as important.
When I was a business nipper. Starting out on the shop floor in the world of retail way before the world of e-commerce and my academic studies, a respected manager said to me; “There are three things you need to do every day to be successful in business. 1. Read a newspaper (he never said which one). 2. Always carry a notepad and pen. 3. Always wear good shoes”. His advice was sound, although now I am fortunate that my sources for the daily goings on in the world are digitally at my fingertips and way beyond the scope of a single newspaper. The notepad and pen have been replaced by incredible tech which far surpasses the limits of pencil and paper (although should you and I reader ever meet to discuss a business plan or website – we will start will notepad and pencil!). The shoes well… I have an excuse which if you stay tuned we will likely discuss at some future juncture. Let’s just say my shoes are very comfy, but they never need polishing.
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